Healthier Lungs, Healthier Kentucky
Educating all Kentuckians on the importance of lung health
Breathe Better Kentucky is an initiative of the Kentucky Medical Association and Anthem Blue Cross and Blue Shield of Kentucky to educate all Kentuckians, especially those living in underserved communities, on the importance of lung health.
Through this public health campaign, we hope to better address the diseases and illnesses associated with poor lung health, including adult influenza, pneumococcal disease and cancer, and highlight the social determinants impacting Kentucky health outcomes.
Kentucky has long been known for its struggles with
tobacco use and lung cancer.
Pneumonia, which often starts as the flu, is a leading cause of death in the state, claiming the lives of more than 900 Kentuckians each year. Now, in light of the COVID-19 pandemic and the severe lung complications that can result from the coronavirus, improving Kentuckians’ lung health has never been more important.
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Kentucky Medical Association
Established in 1851, the Kentucky Medical Association is a professional organization for physicians throughout the Commonwealth. The KMA works on behalf of physicians and the patients they serve to ensure the delivery of quality, affordable healthcare. Members of the KMA share a mission of commitment to the profession and service to the citizens of this Commonwealth that extends across rural and urban areas. From solo practitioners to academicians to large, multi-specialty groups, KMA is the ONLY state association representing every specialty and type of medical practice in Kentucky.
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Anthem Foundation
The Anthem Foundation is the philanthropic arm of Anthem, Inc. The Foundation works to address health equity by focusing on improving the health of the socially vulnerable through strategic partnerships and programs in our communities with an emphasis on maternal child health; mental health; and food as medicine. The Foundation also coordinates the company’s year-round Dollars for Dollars program which provides a 100 percent match of associates’ donations, as well as its Volunteer Time Off and Dollars for Doers community service programs.
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Kentucky Foundation for Medical Care
Founded by the Kentucky Medical Association in 1971, the Kentucky Foundation for Medical Care (KFMC) is a 501(c)(3) charitable organization committed to improving the health of all Kentuckians through medical education.
